Client: Leafy Affair
Industry: Botanical Lifestyle & Jewelry Brand
Location: Mumbai, India
What We Delivered:
-Crafting a poetic brand narrative that reflects the founder’s love for greenery and storytelling
-Defining tone of voice and messaging across brand and product content
-Highlighting product uniqueness — dainty wearables made with real flowers, seeds, and botanicals
-Positioning the brand as an affordable luxury for self-love, gifting, and lifestyle aesthetics